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Are you looking to take your business to the next level and increase your online visibility? Guest posting is the secret ingredient you need to achieve just that.
By leveraging the power of guest blogging, you can reach a wider audience, establish your expertise, and drive up your sales.
Imagine having your content featured on reputable business websites and influential blogs. By guest posting, you can tap into their established audience base and gain immediate exposure to potential customers who are already interested in your niche. Not only will this boost your brand awareness, but it will also build trust and credibility among your target audience.
But guest posting isn’t just about getting your name out there. It’s a strategic marketing tactic that allows you to establish your brand as an authority in your industry. By providing high-quality, informative content that resonates with your target audience, you can position yourself as a go-to resource and forge meaningful connections that will ultimately drive up your sales.
Don’t miss out on the incredible opportunities that guest posting can bring to your business. Start exploring this powerful marketing strategy today and watch your online visibility soar to new heights.
Understanding the power of guest posting
Guest posting is a marketing strategy that involves creating and publishing content on someone else’s website or blog. It allows you to leverage the existing audience and reputation of these platforms to expand your reach and gain exposure to a wider audience. When done right, guest posting can be a game-changer for your business.
One of the key benefits of guest posting is the opportunity to establish yourself on websites like Business Matters as an industry expert. By sharing valuable insights, practical tips, and thought-provoking ideas in your guest posts, you can showcase your expertise and position yourself as a go-to resource in your field. This helps build trust and credibility among your target audience, making it more likely that they will choose your products or services over your competitors’.
Additionally, guest posting allows you to tap into the SEO benefits of backlinks. When you include a link to your website in your guest post, you not only drive traffic to your site but also improve your search engine rankings. Backlinks from reputable websites are seen as a vote of confidence by search engines and can significantly boost your website’s visibility in search results.
Benefits of guest posting for business visibility
Guest posting offers numerous benefits for boosting your business visibility online. Here are some of the key advantages:

Increased brand awareness: By having your content featured on authoritative websites and influential blogs, you expose your brand to a wider audience. This increased exposure helps build brand recognition and familiarity, making it more likely that potential customers will choose your brand over competitors.
Expanded audience reach: Guest posting allows you to tap into the existing audience of the platform you’re publishing on. This means that your content will be seen by people who are already interested in your niche, increasing the chances of attracting qualified leads and potential customers.
Improved search engine rankings: When you include backlinks to your website in your guest posts, you enhance your website’s SEO. Backlinks from reputable websites signal to search engines that your website is trustworthy and relevant, leading to improved search engine rankings and increased organic traffic.
Established credibility and authority: By consistently delivering high-quality, informative content in your guest posts, you establish yourself as an authority in your industry. This builds trust and credibility among your target audience, making them more likely to engage with your brand and purchase your products or services.
Networking opportunities: Guest posting allows you to connect with other industry experts and influencers. By forging relationships and collaborations with these individuals, you can expand your network, gain valuable insights, and open doors to new business opportunities.

Guest posting statistics and success stories
The effectiveness of guest posting as a marketing strategy is backed by compelling statistics and success stories. Here are a few noteworthy examples:

According to a study by HubSpot, businesses that prioritize blogging are 13 times more likely to see a positive ROI.
A case study by Moz showed that guest posting on high-authority websites resulted in a 20% increase in organic traffic for a company.
Neil Patel, a renowned digital marketing expert, credits guest blogging as one of the key factors that helped him build his personal brand and business.

These statistics and success stories highlight the power and potential of guest posting in driving business visibility and sales.
Developing a guest posting strategy
To maximize the benefits of guest posting, it’s essential to develop a well-thought-out strategy. Here are some key steps to consider:

Set clear goals: Determine what you want to achieve through guest posting. Whether it’s increasing brand awareness, driving traffic, or generating leads, having specific goals will help guide your strategy.
Identify target platforms: Research and identify reputable websites and blogs in your industry that accept guest posts. Look for platforms with an engaged audience that aligns with your target market.
Create valuable content: Develop high-quality, informative content that provides value to the readers. Focus on addressing their pain points, answering their questions, and offering practical solutions.
Craft compelling pitches: When reaching out to potential platforms, customize your pitch to demonstrate why your content would be a valuable addition to their site. Highlight your expertise and explain how your guest post will benefit their audience.
Follow guidelines and best practices: Pay attention to each platform’s guidelines for guest posting. This includes word count, formatting, and any specific requirements. Adhering to these guidelines will increase your chances of getting accepted.

Finding the right platforms for guest posting
Finding the right platforms for guest posting is crucial for maximizing your visibility and reaching your target audience. Here are some strategies for finding suitable platforms:

Research industry-specific websites and blogs: Use search engines, social media, and industry directories to find websites and blogs that cater to your niche. Look for platforms with an engaged audience and a track record of publishing high-quality content.
Leverage online communities and forums: Participate in online communities and forums related to your industry. These platforms often have sections dedicated to guest posting opportunities, making it easier to connect with potential platforms.
Network with industry influencers: Attend industry events, webinars, and conferences to network with influencers and experts in your field. Building relationships with these individuals can lead to guest posting opportunities on their platforms.
Utilize guest posting platforms: There are several online platforms that connect guest bloggers with website owners looking for content. These platforms streamline the process of finding guest posting opportunities and can be a valuable resource.

Crafting compelling guest post pitches
Crafting compelling guest post pitches is key to securing guest posting opportunities. Here are some tips to make your pitches stand out:

Personalize your pitch: Take the time to research the platform and understand their audience. Tailor your pitch to showcase how your content will provide value to their readers specifically.
Highlight your expertise: Emphasize your knowledge and experience in your pitch. Showcasing your expertise will make the platform more likely to trust your content and accept your pitch.
Pitch unique and engaging topics: Brainstorm fresh and innovative ideas for guest posts. Offer topics that haven’t been covered extensively and provide a unique perspective that will captivate the readers.
Include writing samples: Attach relevant writing samples or provide links to previously published work to showcase your writing ability and style.

Writing high-quality guest posts for maximum impact
Writing high-quality guest posts is essential for making a lasting impression and driving up your sales. Here are some tips for creating impactful guest posts:

Research the platform: Familiarize yourself with the website or blog’s style, tone, and content. This will help you align your writing with their audience’s expectations and preferences.
Craft a compelling headline: Create attention-grabbing headlines that entice readers to click and read your guest post. A strong headline can significantly impact the success of your guest post.
Provide valuable insights: Deliver actionable insights and practical tips that readers can apply immediately. The more value you provide, the more likely readers will engage with your content and consider your brand as an authority.
Write with clarity and conciseness: Use clear and concise language to communicate your ideas effectively. Break up your content into paragraphs and use subheadings to enhance readability.

Optimizing guest posts for SEO
Optimizing your guest posts for SEO will help improve your search engine rankings and drive organic traffic. Here are some SEO best practices to consider:

Include relevant keywords: Research and incorporate relevant keywords into your guest posts. This will help search engines understand the topic and context of your content.
Use internal and external links: Include both internal links (to other relevant content on the hosting website) and external links (to reputable sources) in your guest posts. This adds value to your content and enhances its credibility.
Optimize meta tags and descriptions: Craft compelling meta tags and descriptions that accurately summarize your guest post and entice users to click through to read more.
Optimize images: Compress and optimize images used in your guest posts to improve page load speed. Add alt text to images to provide context for search engines.

Tracking the results of your guest posting efforts
Tracking and analyzing the results of your guest posting efforts is essential for evaluating the effectiveness of your strategy and making informed decisions. Here are some metrics to consider tracking:

Website traffic: Monitor the traffic generated from your guest posts. Analyze the number of visitors, their behavior on your site, and the conversion rates to determine the impact of your guest posting efforts.
Backlinks: Keep track of the number and quality of backlinks generated from your guest posts. This will help you gauge the SEO benefits and authority-building potential of your guest posting strategy.
Social media engagement: Track social media engagement metrics such as likes, shares, and comments on your guest posts. This will give you insights into how well your content resonates with the audience and whether it’s driving engagement.
Lead and sales generation: Analyze the number of leads and sales generated as a result of your guest posting efforts. This will help you determine the return on investment and the overall impact on your business.

Conclusion: Embracing guest posting as a powerful marketing tool
Guest posting is a powerful marketing tool that can significantly boost your business visibility online and drive up sales. By leveraging the established audience and reputation of authoritative websites and influential blogs, you can reach a wider audience and establish yourself as an industry expert. The benefits of guest posting include increased brand awareness, expanded audience reach, improved search engine rankings, established credibility and authority, and networking opportunities.
To make the most of guest posting, develop a strategic approach that includes researching and finding the right platforms, crafting compelling guest post pitches, and writing high-quality content that resonates with your target audience. Additionally, optimize your guest posts for SEO and track the results of your guest posting efforts to measure the impact and make data-driven decisions.
Don’t miss out on the incredible opportunities that guest posting can bring to your business. Start implementing this powerful marketing strategy today and watch your online visibility soar to new heights.
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Guest posting will boost your business visibility online and drive up sales

Former Post Office boss Paula Vennells will hand back her CBE with immediate effect amid the fallout of the Horizon IT scandal.
The scandal led to the convictions of hundreds of sub-postmasters.
The Horizon issue has come to public attention following the airing of ITV drama Mr Bates vs The Post Office which returned the spotlight to the scandal leading to over one million people to sign a petition to have Vennells stripped of her CBE.
Between 1999 and 2015, more than 700 Post Office branch managers were convicted after the faulty Horizon software made it look like money was missing from their shops.
Ms Vennells said in a statement: “I continue to support and focus on co-operating with the inquiry and expect to be giving evidence in the coming months.
“I have so far maintained my silence as I considered it inappropriate to comment publicly while the inquiry remains ongoing and before I have provided my oral evidence.
“I am, however, aware of the calls from sub-postmasters and others to return my CBE.
“I have listened and I confirm that I return my CBE with immediate effect.
“I am truly sorry for the devastation caused to the sub-postmasters and their families, whose lives were torn apart by being wrongly accused and wrongly prosecuted as a result of the Horizon system.
“I now intend to continue to focus on assisting the inquiry and will not make any further public comment until it has concluded.”
A government source told media that Ms Vennells handing back the honour was “the right thing to do”.
Labour’s Kevan Jones has said that he was “bemused” by the government’s response, as it nominated Ms Vennells for the honour in 2019.
Lord Arbuthnot, a former Conservative MP who campaigned on the Horizon scandal, told media that if he had been in Ms Vennells’s position he would not have taken the honour in the first place.
He said: “There were many people who behaved really badly, among them, Paula Vennells, of course.
“But I’m pleased that this has now happened because it means that the subpostmasters can begin to concentrate on the wider picture.”
While honours can only be forfeited to the King, a recipient can renounce theirs voluntarily.
This involves them ceasing to refer to themselves with the title while they go through the process to get it annulled by the monarch.
Ms Vennells joined the Post Office as group network director in 2007, having previously worked at Unilever, L’Oreal, Dixons, Argos and Whitbread.
She is also an ordained priest.
Ms Vennells was made chief executive of the Post Office in 2012, the year the company split from Royal Mail.
The Post Office had been prosecuting sub-postmasters and sub-postmistresses since 2000. It was the year Ms Vennells took over that the company began investigating allegations about the Horizon system.
Five years later, in 2017, a group of staff managed to bring a case against the Post Office in the High Court.
Ms Vennells came under increasing criticism, and eventually stepped down in 2019, when she received her CBE.
When a judge said in 2019 that sub-postmasters and sub-postmistresses should have their convictions overturned, Ms Vennells said she was “truly sorry for the suffering caused”.
Ms Vennells is not the only person or entity to have faced criticism for her actions during the scandal.
Sir Ed Davey, who was postal minister during the coalition years, has had to fend off calls to resign. He said on Monday that the Post Office spun a “conspiracy of lies”.
The prime minister’s spokesman said that Fujitsu would be “held to account, whether legally or financially” if it is found to to be responsibly for the scandal. Fujitsu developed the Horizon software which was at fault.
A Fujitsu spokesperson said: “The current Post Office Horizon IT statutory inquiry is examining complex events stretching back over 20 years to understand who knew what, when, and what they did with that knowledge.
“The inquiry has reinforced the devastating impact on postmasters’ lives and that of their families, and Fujitsu has apologised for its role in their suffering.
“Fujitsu is fully committed to supporting the Inquiry in order to understand what happened and to learn from it. Out of respect for the inquiry process, it would be inappropriate for Fujitsu to comment further at this time.”
Read more:
Former Post Office boss Paula Vennells hands back CBE ‘with immediate effect’

Income tax revenues have leapt by more than 70 per cent since 2010 to £264 billion, illustrating the sharp rise in the tax burden overseen by successive Conservative administrations since the party came to power more than a decade ago.
Analysis of figures from HM Revenue & Customs has revealed that Rishi Sunak and Jeremy Hunt have been raising income tax receipts without actually lifting headline rates.
At the March 2021 budget, when he was chancellor, Sunak froze a handful of tax bands for several years, which has moved workers up the tax system amid a period of record wage growth. Since that policy was enacted, and then extended by Jeremy Hunt, income tax receipts have jumped by £49 billion, or just under a quarter.
Since 2010, when the Tories ousted Labour to enter No 10 via a coalition with the Liberal Democrats, income tax receipts have jumped by £113 billion, or 76 per cent.
Although this rise has been driven by a combination of the accumulative effect of inflation, a natural increase in the cash size of the economy and population growth, it is also a function of the Conservatives’ fiscal policy choices.
Philip Shaw, chief economist at Investec, said: “The income tax take has risen materially since 2009-10. However, it is important to put the figures into context. For example, GDP in cash terms has risen by 64 per cent over the same period. Moreover, 2009-10 was just before the era of austerity, which addressed the public finances after the financial crisis.
“The government allowed fiscal drag to claw back revenue as part of the fiscal consolidation process.”
Hunt and Sunak are under pressure from Conservative MPs to lower the tax burden, which is on course to reach a post-Second World War high, ahead of an expected autumn 2024 general election.
Last weekend, the chancellor said that a 2p reduction to national insurance that was announced in the autumn statement and that kicked in this month, was “the start of a process”, but he cautioned that he did not know yet if he could afford further tax cuts in his March 6 budget.
A fall in inflation to 3.9 per cent and lower market interest rate expectations could hand the chancellor anywhere between £15 billion and £25 billion to spend at the next budget, which is likely to be the last fiscal event before the next election, which must be held by January 2025.
Greater debt interest spending — caused by a steep rise in the cost of borrowing in the aftermath of the pandemic as central banks raise interest rates to tame inflation — has left the public finances in a fragile state. The prime minister and chancellor have tried to rebalance the public finances by lifting government revenues — freezing tax thresholds and thus pushing workers into higher tax brackets after receiving a pay increase in a process known as “fiscal drag”.
The freeze represents the single biggest tax rise since 1979 when Geoffrey Howe, the chancellor under Margaret Thatcher, nearly doubled the rate of VAT to 15 per cent.
According to separate figures from HMRC, this year there will be an additional 32 per cent of workers paying the higher 40 per cent rate of income tax compared with five years ago.
The Treasury said: “The average earner will pay £1,000 less in tax next year than they otherwise would have done, because of our cuts to national insurance contributions and above-inflation increases to starting thresholds since 2010.
“We are cutting taxes for hard-working people and our tax burden remains lower than any major European economy, with the cuts to NICs saving the average employee £450 a year.”
Germany, France and Italy all have higher tax burdens than the UK, according to latest data from the Organisation for Economic Co-operation and Development. Britain’s tax burden is similar to that of Poland and is slightly higher than the OECD average of 34 per cent.
Read more:
Income tax revenues soar to £264bn under a decade of Tories

Duncan Bannatyne, OBE, the distinguished Scottish entrepreneur, philanthropist, and author, renowned for his role as a business angel on the BBC programme Dragons’ Den, has joined the Assisted Living Project as a non-executive board member.
The Assisted Living Project is an independent property organisation focused on the provision of assisted living accommodation across the UK. Founded by Managing Director Thomas Williams, the company collaborates with charitable trusts and care providers to provide accessible housing solutions for individuals facing long-term disabilities and enduring illnesses, including Alzheimer’s disease, epilepsy, autism spectrum disorder (ASD), and mental health issues.
The UK government reports that there are 16 million people living with disabilities in the country, with nearly 1.2 million people (1,183,900) aged 65+ who don’t receive the care support they need with essential daily living activities. Duncan’s appointment comes at a crucial time as the Assisted Living Project addresses this critical shortage of suitable housing options tailored to the specific needs of individuals with diverse health conditions. Leveraging his extensive experience and commitment to charitable causes, Duncan will play a pivotal role in advancing the mission of the Assisted Living Project.
The former Business Matters columnist received an OBE for his outstanding contribution to charity. With a portfolio spanning seven books, his entrepreneurial spirit and commitment to philanthropy make him a valuable addition to the Assisted Living Project’s leadership team. Expressing his enthusiasm for the new role, Duncan Bannatyne stated, “The organisation’s commitment to improving the quality of life for the individuals they serve aligns perfectly with my own values. I look forward to working closely with the team and leveraging my expertise to contribute to the growth and success of the Assisted Living Project.”
Managing Director Thomas Williams commented, “We are honoured to welcome Duncan Bannatyne to the Assisted Living Project as a non-executive board member. His passion for philanthropy and extensive business acumen will undoubtedly enhance our efforts to provide accessible housing solutions for individuals facing long-term disabilities and enduring illnesses. Working hand in hand with housing associations and care providers, our goal is to deliver more than 100 apartments ready for assisted living occupancy and become a publicly listed REIT by 2025. We look forward to achieving these milestones with Duncan’s support.
Duncan joins the Assisted Living Project board consisting of two directors, including Managing Director Thomas Williams and Operations Director Stephen Laszlo, and a team of seven board advisors.
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Duncan Bannatyne, OBE, Joins Assisted Living Project as Non-Executive Board Member

A petition calling for the former Post Office chief executive, Paula Vennells, to lose her CBE over the Horizon scandal has attracted more than 1 million signatures.
Demands for the honours forfeiture committee to remove her CBE have re-emerged after ITV aired a drama about the scandal, which has been described as the most widespread miscarriage of justice in UK history. Vennells oversaw the organisation while it routinely denied there were problems with its Horizon IT system.
The petition, which is addressed to Sir Chris Wormald, the chair of the forfeiture committee, says: “Evidence has been produced that the Post Office engaged in a mass cover-up which led to the wrongful prosecution of 550 Post Office staff many of whom were subsequently jailed, bankrupted and in some cases, sadly took their own lives.
“Having been handed a CBE for services to the Post Office, and moved out into other senior positions in government and healthcare, it is only right that this award is now withdrawn through the process of forfeiture.”
Rishi Sunak confirmed that the justice secretary, Alex Chalk, was considering ways of helping to clear the names of convicted subpostmasters caught up in the scandal. Chalk and the postal minister, Kevin Hollinrake, are reportedly meeting on Monday to discuss measures the government could bring in.
Several prominent figures have said every person wrongly convicted in the scandal should be exonerated en masse by act of parliament in order to kickstart the process of compensating them.
“This is a mass problem which has got to be dealt with in a mass way, and I think that parliament has got to step in and say that Post Office convictions are not safe,” James Arbuthnot, who sits on the Horizon compensation advisory board, told media on Monday.
“We’ve seen the way that investigators behaved and they behaved in a way which was contrary to the rule of law. These convictions have got to be set aside.”
The former Conservative MP added: “One of the greatest problems is that there have been between 700 and 900 convictions and only 93 have been overturned. That is an awfully small … number.”
Many subpostmasters were accused of theft, fraud and false accounting based on data produced by the faulty IT system the Post Office imposed on them in the late 1990s. The Horizon software made it appear money was going missing from their branches and the Post Office relentlessly pursued people between 1999 and 2015; routinely denying there were problems with Horizon, despite knowing that from at least 2010 onwards there were faults in the centralised accounting software.
The scandal was uncovered after work by journalists at Private Eye and Computer Weekly, with several MPs also taking on the campaign for justice in recent years.
Prof Chris Hodges, who chairs the body overseeing efforts to compensate subpostmasters, said parliament must act unilaterally to clear those wrongly convicted. He told BBC Radio 4’s Today programme an act immediately overturning their convictions would mean the laborious process of assigning the compensation could start properly.
He dismissed concerns such action would compromise the independence of the judiciary, thereby setting an unacceptable precedent, saying there was no question of infringing on people’s rights. “The problem with both the [existing system for] overturning the convictions, and the compensation issue, is that individuals need to come forward,” he told Today.
Referring to the ITV drama, he said: “It’s been very vividly illustrated last week, that quite a number of people don’t want to have anything to do with lawyers or the state. They’re still traumatised and that is entirely understandable. They shouldn’t need to come forward. A civilised state should overturn these convictions and deliver compensation with people having to do as little as possible.”
One MP who sits on the Horizon compensation advisory board said prosecutions should follow. Kevan Jones told ITV’s Good Morning Britain: “Look at the evidence in court and the evidence which has come out at the public inquiry. [There are] umpteen charges that could be laid against a number of individuals. That has got to happen. People … want ultimately to know that people are going to be held to account.”
Read more:
Over one million sign petition to strip ex post office boss Vennells of CBE

In the dynamic and ever-evolving landscape of leadership, the conventional perception of managers as authoritative figures and problem solvers is gradually fading into obsolescence.
In order to unlock the full potential of their teams and navigate the complexities of the contemporary workplace, modern leaders must undergo a transformative shift from a directive management style to one anchored in the principles of active listening and robust support.
The Power of Active Listening: Beyond Traditional Managerial Roles
This paradigm shift recognises the paramount significance of comprehending and valuing the diverse perspectives of team members, thereby creating an atmosphere conducive to collaboration and innovation. Embracing an empathetic and supportive leadership stance becomes the linchpin for fostering a culture of open communication, trust, and empowerment within the organisational framework.
Fostering Collaboration: Building a Culture of Inclusivity
By prioritising active listening, leaders not only gain deeper insights into the unique strengths, challenges, and aspirations of their team members but also foster a sense of inclusivity. This approach promotes a collaborative environment where individuals feel heard, valued, and understood. Moreover, it serves as a catalyst for the cultivation of a positive workplace culture that encourages the free exchange of ideas and perspectives.
Comprehensive Support: Empowering Growth on Personal and Professional Fronts
Support, in this context, extends beyond traditional managerial roles to encompass providing resources, mentorship, and a safe space for professional and personal development. This multifaceted support system empowers team members to thrive in their roles and contributes to a more resilient and adaptive workforce. Through this lens, leadership transforms from a top-down directive force to a facilitator of growth and collaboration.
Transformative Leadership in Action: Augmenting Team Dynamics and Performance
The end result of embracing a more empathetic and supportive leadership approach is the augmentation of team dynamics and overall performance. Teams led by transformative leaders are not only more cohesive but also more innovative and resilient in the face of challenges. This evolution in leadership style aligns with the demands of contemporary work settings, characterised by rapid changes, diverse perspectives, and a need for agility.
Embracing the Era of Transformative Leadership: A Call to Action
In conclusion, the era of transformative leadership beckons, urging leaders to transcend outdated paradigms and embrace a more nuanced and empathetic approach. By prioritising active listening and comprehensive support, modern leaders can create an environment that nurtures the potential of each team member, fosters collaboration, and propels organisations to thrive in the dynamic and unpredictable landscape of today’s workplaces.
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Transformative Leadership: Embracing Listening and Support

Non-recyclable waste? Finally, there’s a transformative solution
It is inevitable reality that more of our homes, communities and industry need to decarbonise and reduce their carbon emissions. KEW Technology turns non-recyclable waste and low-grade biomass into sustainable energy. Their mission is to deliver advanced circular solutions that help address the energy trilemma – the provision of energy affordably, securely and sustainably for hard-to-abate sectors such as off-grid energy, energy-intensive industries, chemicals and transport.
This is such a critical issue to solve, I was excited to hear Kamal’s Secrets of Success and how, along with his dedicated team, he’s pioneered the solution and brought it to life. He took time out of his day to share his story and if this issue is on your mind to fix for your business this year, please read on and be inspired for 2024 …
What made you start KEW Technology – did you want to rock the status quo, was it a gap in the marketplace that you could fill?
As an engineer originally from Kenya, I always envisaged a world without fossil fuels. How I was going to achieve this was the hardest part. I wrote the business idea for KEW on the back of a napkin one night when I met our CTO Hans Mansson and COO Kevin Chown. Hans and Kevin are now an integral part of the senior leadership team and true advocates of the 10-year journey we have been on. We designed the initial concept of our first sustainable energy plant that night and then had to work out how we were going to fund it. With over £50m of funding received so far, we’ve tried and tested our technology at our Sustainable Energy Centre in the West Midlands and are now preparing to take this to market on a commercial scale.
What is the main problem you solve for your customers?
Our transformative solution goes beyond mitigating methane and fossil fuels emissions; it pioneers a shift from waste to sustainable energy products, simultaneously addressing broader environmental and health concerns in our communities. By bridging the gap between waste management and clean energy, KEW catalyses positive change, contributing to a healthier, more sustainable future for both the environment and the people and planet we serve.
How does your solution work?
By taking any form of waste (including non-recyclable and low-grade biomass), our technology converts it into fuel and different advanced molecules for use across hard-to-abate sectors such as energy-intensive industries, off-grid energy, transport, and chemicals thereby making it truly multi-functional. So our innovative pressurised advanced gasification process, a form of Advanced Conversion Technology (ACT), can play a vital role in decarbonisation across multiple sectors.
And it’s now this advanced gasification technology, that is revolutionising the waste-to-energy sector and is reaching its watershed moment by being at the heart of two major parallel market solutions with a mission to address some of our climate’s biggest problems.
This strategic approach aims to make sustainable energy and waste management universally affordable and accessible, contributing to breakthrough momentum in solving the complex challenges associated with the global energy transition.
What are your brand values?
Sustainable waste management and energy provision are key global climate change challenges. KEW Technology is crucial in scaling up waste-to-energy solutions that can address both those challenges simultaneously.
Our core brand values align around:

Innovation: we emphasise a decade-long commitment to technological innovation, showcasing a pioneering spirit in waste-to-advanced energy solutions.
Sustainability: The core of our mission is to deliver sustainable solutions that address the energy trilemma, promoting affordability, security, and sustainability.
Accessibility: we have a commitment to making sustainable energy and waste management universally affordable and accessible, suggesting a value for inclusivity and broad societal impact.
Environmental Stewardship: our focus on transforming waste into sustainable energy products indicates a dedication to environmental stewardship, contributing to a healthier and more sustainable future.
Global Impact: The vision of delivering a world beyond fossil fuels demonstrates our commitment to making a significant global impact on reducing carbon emissions and advancing clean energy solutions.

We also champion internal core values centred on excellence, respect, innovation, collaboration, continuous improvement, and accountability.
Do your values define your decision-making process?
Absolutely, we are pro-actively working to contributing to meeting the global climate targets by leading the deployment of emerging and innovative technology that is pioneering the transition to a zero-waste world through enabling circular economy solutions for the production of sustainable energy supply for the hard-to-abate sector. Our values play a big role in guiding our choices in technology, sustainability, affordability, and strategic global impact.
What is your company’s eco strategy?
As a sustainable energy business, our ethos revolves around environmental consciousness. Our strategy is centred on guiding clients and stakeholders towards a world beyond fossil fuels. Through our technology, we aim to not only facilitate this transition but also to educate and inspire others to join us. Winning the hearts and minds of stakeholders is key as we embark on this growth journey together.
Is team culture integral to your business?
Surrounding yourself with the right people is crucial, especially when you are in the start-up stage of any business. I’ve been fortunate to have recruited some of the best minds in the business. Over the last decade creating the right culture has been key for us to grow and prove the worth of our technology and innovation. By recruiting a diverse workforce, we have collectively achieved what KEW stands for today; a pioneer in sustainable energy technology and solutions.
What do you do to go the extra mile to show your team you appreciate them?
Firstly, they are rewarded with a competitive salary package. There is a shortage of green skills in the industry, so when we have found the right candidate, it’s important we retain this talent. Especially at our Sustainable Energy facility in the heart of the Black Country as this is where many green skills are deployed.
To show our way of thanks throughout the year we arrange company days which involve a team meeting off-site, followed by a special evening where the team can socialise with their peers.
Beyond this, we aim to always foster a strong team culture, and always strive to go the extra mile to appreciate our team through regular recognition, personalised feedback, professional development opportunities, and inclusive team-building activities. We prioritise open communication, value diverse perspectives, and foster a supportive work environment that encourages both individual growth and collaborative success.
What’s your take on inflation and interest rates – are you going to pass that on to your customers or let your margins take a hit and reward customer loyalty in these tougher times?
In the face of inflation and rising interest rates, our commitment to customer loyalty remains paramount. While cost pressures may impact margins, we aim to strike a balance. Our primary focus is on maintaining the quality and reliability of our advanced gasification services. We are actively exploring efficiency measures and cost optimisations to mitigate the impact on customers, ensuring a fair and sustainable pricing strategy that reflects our dedication to long-term partnerships.
What is your attitude to your competitors?
We’re pioneers, creating the market for innovative and emerging technology in collaboration with our peers. Our current focus is on fostering collaboration rather than competition. We firmly believe that by collectively shaping the landscape, we’ll naturally pave the way for healthy competition in the future. For us, it’s about leading with our technology and vision, establishing a strong presence in our sector.
It can be a lonely and pressured place to be as the lead decision maker of the business. What do you do to relax, recharge and hone your focus?
We all work long hours at KEW, so downtime is very precious to me and the team. For me personally, finding solace in my downtime involves spending time with family and occasionally getting involved in motor racing. Just as in business, racing demands precision, strategy, and a clear focus. The intensity of the race-track becomes a parallel to the high-pressure decisions in the business realm. It’s a unique way to recharge, offering valuable insights and fostering the mental resilience needed at the helm of KEW while also getting a chance to team-build and connect with stakeholders outside the workplace.
Do you believe in the 12-week work method or do you make much longer planning strategies?
While we appreciate the effectiveness of the 12-week work method, our planning strategies extend beyond that horizon. Given the dynamic nature of our industry and our commitment to continuous improvement, we find value in longer planning horizons. It allows us to align with our transformative vision, incorporate evolving technologies, and adapt to changing market landscapes. This approach ensures a harmonious balance between short-term agility and long-term strategic vision, crucial for our pioneering role in the energy transition working towards bet zero and beyond.
Do you have any advice for anyone starting out in business?
Never give up, believe in your vision and keep going until you’ve fulfilled it. Be proud of what you’ve achieved, no matter how big or small the wins are.
What three things do you hope to have in place within the next 12 months?
In the next 12 months, our goals are clear: a market ready proposition for both industry and investors, the onboarding of future talent to shape the next decade, and substantial progress in developing our project pipeline. 2024 stands as a tipping point for KEW, signalling a transformative era and substantial change.
 
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Secrets of Success: Kamal Kalsi, CEO and Co-Founder at KEW Technology

Thousands of green street cabinets are set to be turned into electric car charging points to tackle the chronic shortage, BT has announced.
Despite nearly a million electric cars now on UK roads, there are still only 55,000 on-street charging points available.
To create more, BT said it planned to retrofit up to 60,000 street boxes that currently contain broadband and phone cables for nearby homes.
With most set to be retired due to the roll-out of full-fibre internet, the telecoms giant said they could instead fit it with two charging points.
The first charger is set to be installed in East Lothian, Scotland, in the coming weeks, with further pilots set to roll out across the UK in the months to come.
There are now 975,000 fully electric cars and 590,000 plug-in hybrid cars on UK roads.
But finding somewhere to charge them is still proving a major barrier to many, with some 55,000 public points are currently in operation across the country.
One in three motorists say they would have bought switched to electric by now if charging was less of an issue, research by BT found.
Ministers have set a target of 300,000 charging points by 2030 and have invested £2bn to rapidly expand the existing infrastructure.
The government is aiming to ensure everyone in the UK has access to superfast full fibre internet by 2030.
It means the existing green cabinets, which house the traditional copper cables for broadband, are gradually being decommissioned.
BT said they had found a way to retrofit them while still in use so the existing power connection can also be shared with a vehicle charging point. There is then space for another charging point once it is fully retired.
Rishi Sunak recently delayed the ban on new petrol cars by five years to 2035 over concerns the UK wasn’t ready for the switch.
In December, the Government said the charging infrastructure had grown 42 per cent on the previous year – and was ‘well on the way’ to reaching its target.
A BT survey however found 60 per cent of respondents said Britain’s EV infrastructure was ‘inadequate’.
A further 78 per cent of petrol and diesel drivers said not being able to conveniently charge an EV is a barrier to getting one.
With a third of UK homes not having access to off-street parking, often in cities and town centres, on-street charging is seen as crucial for the roll out of electric cars.
The initiative by BT Group’s start-up and digital incubator Etc. has been recognised globally. The Consumer Electronics Show in Las Vegas has awarded it an ‘Innovation Honoree’ for outstanding design and engineering at this year’s event, taking place this week.
Tom Guy, chief executive of Etc., said: ‘Our new charging solution is a huge step in bringing EV charging kerbside and exploring how we can address key barriers customers are currently facing.
‘Working closely with local councils in Scotland and more widely across the UK, we are at a critical stage of our journey in tackling a very real customer problem that sits at the heart of our wider purpose to connect for good.’
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BT set to repurpose thousands of green ‘street cabinets’ into electric car charging points to tackle ‘chronic shortage’

More than 100,000 people are expected to see the new TVs, computers and home appliances on display throughout this week unveiled by the likes of Samsung, LG, Panasonic and Sony at the annual CES show in Las Vegas, as well as the latest car technology at a growing automotive show.
Hype for AI is on full display with many products being promoted on the back of their machine-learning capabilities.
Samsung has announced the development of the first robot that can vacuum, mop and steam clean in a single device.
The Bespoke Jet Bot Combo uses AI to detect a stain, go back to its station to heat mop pads and return to the area to steam clean. It also uses AI to map your home and identify your floor material and even give itself a clean at the end of the cycle.
None of this comes cheap. The South Korean company’s previous AI vacuum was priced at $1,300. Help with those hard-to-clean places is also on hand from the US company Kohler, with a remote-controlled bidet seat.
From Silicon Valley comes the Helix by Pivotal, a $190,000 electric one-seater “flying car” that takes off vertically and can fly 20 miles at 60mph without the need for a pilot’s licence in the US. Designed to be flown in uncontrolled airspace away from built-up areas, it is another step towards the Jetsons-like future that has been long promised by the industry, and it will be available in the US from June.
A spokesman for the Civil Aviation Authority said rules for such aircraft were being developed in the Future of Flight programme, but said that “to operate any aircraft in the UK, even privately, requires a pilot’s licence appropriate to the activity carried out”.
Another innovation award winner is the Willcook by Willtex, which is claimed to be the first portable fabric microwave bag. For those who want their lunch on the move, it heats up to 80C in five minutes using smart fibres.
The lightweight fabric, made in Japan, generates heat by drawing power from a rechargeable battery pack using stretch­able electric wires and woven conductive fibres, but does not actually use microwaves. Its temp­erature can be controlled using a smartphone and it can double up as a heated blanket or a cool bag in the summer. It will be launched in the spring for £161.
For home cooking, there is a device designed for the British summer: an indoor smoker that means you can barbeque in the kitchen. The Smart Indoor Smoker by GE Profile uses regular smoking pellets but keeps the smoke inside the appliance through filters and tight gaskets, only letting out warm air. The kitchen-top device is the size of a large microwave and can fit three racks of ribs, a whole brisket or up to 40 chicken wings. Although you may not be choking on smoke, the $1,000 price tag may stick in your throat.
Are you sick of mistyping on your iPhone or frustrated by autocorrect? Do you harbour a longing for the BlackBerry and Palm keyboards of the past? Now you can go retro and convert your Apple into a BlackBerry-style device.
Two influencers have developed a clip-on keyboard to give you that tactile feel while doubling your screen size. Clicks is the brainchild of Michael Fisher and Kevin Michaluk, known as MrMobile and CrackBerry Kevin, two popular tech reviewers with an obsession for buttons and old-school keypads. Fisher says he feels like we have “thrown the buttons out with the bathwater” by turning to touchscreen keypads that take up half of the phone screen.
iPhone users can now turn back the clock by putting their device inside a silicone case that has a 36-button keypad attached. The “creator keyboard” (pictured) is designed to appeal to nostalgics and the new generation of social media users. “Why bring back something so many consider to be obsolete? It comes down to three big things. Space, shortcuts, and sensation,” Fisher says. “The virtual keyboard takes up a ton of screen space. A space that’s hugely valuable if you’re live streaming or spreadsheeting or even typing inside a long message or documents.
“Physical keyboards give you the whole screen to work on so you can consume and create at the same time.” he says. Fisher’s YouTube channel, which has 1.5 million subscribers, features an entire section called “When phones were fun” which pays homage to early handsets from Nokia, Ericsson and Motorola that span the Noughties, all of which have physical keyboards.
The creator keyboard enables desktop shortcuts since you can press more than one button at a time and avoids the “over-reach of autocorrect”. The keyboard was developed by London-based Clicks Technology, co-founded by the duo, which boasts a former BlackBerry designer and Apple veteran among its staff and a CEO and co-founder who developed the F(x) Tec smartphone with a keyboard.
Fisher is honest about the keyboard’s drawbacks. “Clicks makes the iPhone a fair bit bigger … it also takes some getting used to,” he says, explaining it takes two days to become proficient and two weeks for the muscle memory become a rule of thumb. He also promises to address other limitations like the incompatibility with some wireless charging accessories.
Because the case plugs into the charging port, you can not use wired headphones at the same time, but you can still use a charger. It uses between 2 and 4 per cent of battery charge in a day, depending on whether its backlight feature is enabled. Clicks is initially for iPhone only, as Android phones come in numerous shapes and sizes. It costs $139-$159, plus $15 shipping and comes in two colours: BumbleBee (yellow) and London Sky (grey, obviously).
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International technology conference in Las Vegas unveils gadgets including a BlackBerry-style iPhone keyboard and portable microwave