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eBay UK launches climate training scheme for SMEs

eBay UK is launching a climate training programme for the 200,000+ small businesses that sell goods on its platform.

Called the ‘carbon academy’, the programme is open to all eBay UK sellers and is being hosted as part of a partnership between eBay and Climate Partner. The aim is to equip SME decision-makers with the knowledge and skills they need to measure and reduce their emissions footprint.
The vast majority of businesses in the UK are SMEs – at least 90%. In climate terms, SMEs account for around half of the nation’s business-related emissions, with estimates varying from 45% to 53%.
Yet much research has been conducted recently concluding that SMEs are struggling to develop and deliver plans to cut emissions. Common barriers include a lack of budget or in-house expertise, plus the fact that some of the world’s most prominent schemes and resources for decarbonisation are aimed at corporations.
Through the carbon academy, SMEs will be able to have a baseline of their emissions footprint calculated by ClimatePartner at a discount. They will also have access to an online module on emissions accounting.
Six other online modules are also part of the programme. They will cover topics including carbon reduction, adopting circular economy principles and communicating climate action and sustainability. SMEs will additionally receive guidance on the role that carbon offsetting could play in their climate strategies.
Each module comes with its own checklist, with eBay placing emphasis on “bite-sized” resources and “practical” information.
“We all know that driving the change we need to see in our economy is going to take all of us and with over 200,000  small businesses using eBay in the UK alone, we can drive significant impact,” said eBay UK’s general manager Eve Williams.
Globally, eBay is notably working towards a verified 1.5C-aligned climate target. It has committed to reducing Scope 1 (direct) and Scope 2 (power-related) emissions by 90% by 2030, against a 2019 baseline. Within the same timeframe, it is aiming to reduce Scope 3 (indirect) emissions from downstream transportation and distribution by 20%.
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eBay UK launches climate training scheme for SMEs

Nearly three quarters of SMEs owners feel isolated from friends and fa …

Nearly three quarters of small and medium-sized enterprise (SMEs) owners feel isolated from their friends and family as a result of the hours they work.
A study, of SME leaders and decision makers, found 59% can ‘never switch off’ from their job.
This has caused 75% to argue with their loved ones because they’ve spent too much time working – with one in 10 grafting for at least 50 hours in a typical week.
One of the main drivers to starting their own business venture was so they could set their own working hours, however, 44% admit they now work more than they should.
Steve Hackley, managing director for Sky Business, which commissioned the research, said: “It can be hard work being your own boss.
“There’s always a temptation to just do one more thing – and these long working hours can very easily lead to burnout.
“Almost everyone feels stress about their work, and we understand that this is exacerbated when your entire business performance is potentially on the line.
“But our results show SME owners are still satisfied with their decision to set up on their own, even if they end up working more than they’d like.
“And the resilience of this group remains impressively strong.”
The research found in the early days of their business, 84% worked or are working overly long hours, in the hope that in future they will be able to do less.
And despite knowing their work is taking over their lives – or perhaps because of it – 53% of SME owners and decision makers describe it as stressful.
Nearly two thirds (64%) also admitted to losing sleep at least sometimes as a result of stress from work.
Work worries are most likely to hit in bed at night (27%), just before work begins (24%) or when getting ready to go to sleep (24%
Another 23% of those who stress about work feel it from the moment they wake up, according to the OnePoll.com research.
But no matter how difficult work gets, 74% say they could never work for someone else – and 61%of SME owners and decision makers think their business will be in a better place in 12 months.
When asked what would ensure the smooth operation of their business in the coming year, a reliable internet connection was cited by 59% of respondents.
Steve Hackley, of Sky Business, added: “We conducted this research in order to better understand the challenges businesses in the UK are facing.
“We always want to know what businesses need, so we can continue to tailor our products and services to suit them – knowing the mindset of the marketplace allows us to be better providers.”
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Nearly three quarters of SMEs owners feel isolated from friends and family

London less attractive to foreign tech investment

By Timothy Adler on Growth Business – Your gateway to entrepreneurial success

Foreign investment in UK tech projects fell in 2022, with the number of UK tech projects funded from overseas dropping by 23 per cent year on year.

The number of UK technology projects involving foreign tech investment fell to 234 last year, according to professional services firm EY.

Although Britain remains the biggest destination for overseas investment in the tech sector in Europe, it now has a smaller share of the overall market at 20 per cent, down from 29 per cent in 2021.

VC investment in UK companies falls by a third – Venture capital investment into UK businesses falls by one third in final quarter of 2022, seeing the lowest level of investment since Q2 2020

That said, Britain has hung on to its number-one position for tech investment for the past five years.

This is because software and IT services were the biggest category for foreign investment in 2022, with foreign direct investment (FDI) up 8 per cent – double the rate of growth in 2021 – accounting for 20 per cent of all FDI-backed projects.

Looking beyond the tech sector, the total number of projects involving FDI in Britain dropped by 6 per cent (929).

Julie Teigland, EY EMEIA area managing partner, said that the UK has been impacted by concerns about trade restrictions and labour shortages.

Most active venture capital firms revealed – There were 2,722 equity rounds in 2022 – down 7 per cent on 2021 but higher than years prior

However, FDI into Europe was flat in 2022, rising only 1 per cent compared with 2021, and remains 7 per cent lower than in 2019, just before the Covid pandemic hit.

Despite hopes that FDI into Europe would bounce back in 2021 post-Covid, the aftershocks of the war in Ukraine, weak economic growth, supply chain disruption, rising inflation and soaring energy costs all contributed to stalled foreign investment into Europe.

A C-suite survey conducted as part of EY’s research found that 29 per cent of European businesses have postponed planned investments as a direct result of the energy crisis.

Further reading

UK tech could be worth $4 trillion within decade – Tech Nation says that UK technology companies will be worth $2.6tr if they keep on current trajectory but could hit $4 trillion with Government and investor support
The post London less attractive to foreign tech investment appeared first on Growth Business.

5 successful start-ups backed by angel investors

By Kirstie McDermott on Growth Business – Your gateway to entrepreneurial success

What do Ryan Reynolds, Ashton Kutcher and Snoop Dogg have in common? Yes, they’re world-famous, but the trio are also known for their status as angel investors.

Angel investors – also known as private investors, seed investors or angel funders – are high-net-worth individuals who provide financial backing for small start-ups, typically in exchange for ownership equity in the company​​, and are an invaluable part of the funding ecosystem.

Kutcher is perhaps the best-known of the three for investment, backing companies such as Skype early on, into which he sank $1m into in 2009. Eighteen months later, Microsoft bought the company and quadrupled its value.

Kutcher then went on to co-found A-Grade Investments. Uber, Airbnb, and Spotify are just some of the companies the fund invested in at an early stage.

Ryan Reynolds may be riding high for his co-ownership of Wrexham AFC with Rob McElhenney, but he has also invested in wireless carrier Mint Mobile, which T-Mobile entered into a $1.35bn deal to buy in March of this year.

In 2019, Calvin Broadus, aka Snoop Dogg, became a minor shareholder at Swedish payment provider Klarna, as well as being the face of an ad campaign for the platform.

In the UK, celebrities are just as keen. David Beckham’s DB Ventures is an early-stage venture capital firm, and Andy Murray has a “strategic relationship” with equity crowdfunding platform Seedrs. Through this he has invested in more than 40 companies such as ZoomDoc, a “doctor on demand” platform.

While angel investors generally invest smaller amounts than venture capitalists as some of the first investors in a company, they are often interested in supporting innovative start-ups, or those which align with their own personal values or interests.

And of course, they are not all celebrities: in fact, private investors are most often founders themselves, plugged into an ecosystem where their unique understanding allows them to spot a good bet. Jeff Bezos, Elon Musk and Marc Andreessen are all well-known to have provided seed funding for companies.

In the UK, founders are no less busy spotting opportunities. Below, discover five start-ups that have received funding from the founders of GoCardless, Monzo and Gumtree.

#1 – GoodBox

“GoodBox has the potential to revolutionise the way we donate to charity,” says angel investor Andy Murray. Founded on the insight that a cashless society is having a negative impact on the charity sector, the company is hoping to disrupt the sector and become the future of charitable giving.

Through implementing contactless technology via 8,650 devices across the UK and Ireland, its charity partners have seen an uplift of 64 per cent in their donation income, plus an increase in their cash donations.

#2 – RobinAI

Regtech start-up RobinAI has received angel funding from Tom Blomfield, the co-founder of Monzo and GoCardless. It provides contract infrastructure that is designed to take users’ contracts from draft to signed quickly. Using AI-assisted precision editing, it says it can slash contract review time by up to 80 per cent, negotiate consistently with pre-defined fallback positions, and minimise changes.

#3 – Sidekick

A wealth management platform dedicated to bringing its users the financial products and services typically reserved for the one per cent, Sidekick describes itself as “a modern investment manager for today’s world”. Its app allows you to save funds into a wallet and then select fund portfolios, manage progress and access your funds at any time.

Backed by angel investors Will Neale (the founder of Fonix and Grabyo) and Michael Pennington, co-founder and CEO of Gumtree, the platform is set to launch this year.

#4 – Penny

Aggregating all your pensions in one app, Penny is backed by Hristo Borisov, the founder of Payhawk, a fintech company which became Bulgaria’s first unicorn. Making what can be a headache of a process simple, Penny allows you to move your old pensions into your new Penny pension account in one tap, with the company handling the paperwork and taking care of all the admin.

#5 – Koyo

A credit check lending start-up, Koyo is the UK’s first open banking-powered lender and says it does things a bit differently, saying “only relying on credit checks is old fashioned, unfair and ineffective.”

Koyo offers easy loans with no need for payslips or bank statements, quick access to funds – and there are no penalties for paying loans back early. It has received angel funding from Matt Robinson, the co-founder of payments unicorn GoCardless, as well as the real estate platform Nested.

For thousands of jobs in growth sectors, visit the Growth Business jobs board now.

Kirstie McDermott works for our job board partner, Jobbio. Based in Dublin, she has been a writer and editor across print and digital platforms for over 15 years.

More on angel investors

Top UK angel networks for your start-up

Vast majority of UK’s most active angel investors are men
The post 5 successful start-ups backed by angel investors appeared first on Growth Business.

Issues small businesses face with Banking Services

Abell Business account

Small businesses are the backbone of the economy, providing jobs and driving economic growth. However, they often face challenges with accessing banking services, which can impact their ability to grow and succeed. In this article, we will discuss some of the issues small businesses face with banking services and how they can overcome them.

Issue 1: Limited Access to Credit

One of the biggest issues small businesses face is limited access to credit. Many banks require businesses to have a certain level of revenue or number of years in business before they will consider lending money. This can be a major hurdle for small businesses, which often have limited resources and are just starting out.

Additionally, banks may require collateral or a personal guarantee from the business owner, which can be difficult to provide for small businesses. This can lead to a situation where the business is unable to get the funding it needs to grow and expand.

Solution: Alternative Financing Options

To overcome the issue of limited access to credit, small businesses can explore alternative financing options. These can include peer-to-peer lending, crowdfunding, and microloans. These options often have more lenient requirements and can provide funding more quickly than traditional banks.

Additionally, small businesses can look for banks that specialize in lending to small businesses. These banks may have more flexible requirements and be more willing to work with businesses that are just starting out.

Issue 2: High Fees

Small businesses also often face high fees from banks. This can include account maintenance fees, transaction fees, and ATM fees. These fees can add up quickly and eat into the business’s profits.

Solution: Shop Around for a Bank Account

To avoid high fees, small businesses should shop around for a bank account. They should look for banks that offer low or no fees for account maintenance, transactions, and ATM usage. Additionally, some banks offer fee waivers for small businesses or startups, so it’s worth asking about this when opening an account.

Another solution is to use online banking services, which often have lower fees than traditional banks. Many online banks also offer fee-free accounts for small businesses.

Issue 3: Limited Access to Financial Services

Small businesses may also have limited access to financial services such as international payments, foreign currency accounts, and merchant services. This can be a major issue for businesses that operate internationally or sell products online.

Solution: Look for Banks with Global Reach

To overcome this issue, small businesses should look for banks that have a global reach. These banks will be able to offer international payment services, foreign currency accounts, and other financial services that are necessary for businesses that operate internationally.

Additionally, small businesses can use third-party payment providers such as PayPal or Stripe to accept payments online. These providers often offer a range of merchant services and can be integrated with most ecommerce platforms.

Issue 4: Limited Customer Support

Small businesses may also face limited customer support from banks. Many banks have long wait times on the phone or limited hours of operation, which can be a major issue for businesses that need immediate assistance.

Solution: Look for Banks with Dedicated Small Business Teams

To overcome this issue, small businesses should look for banks that have dedicated small business teams. These teams will be able to provide more personalized support and answer questions more quickly than traditional customer support teams.

Additionally, small businesses can use online banking services, which often have 24/7 support available via chat or email.

30% off i-genie Live chat platform

i-genie Live chat platform

In today’s digital age, it’s important for businesses to have a strong online presence and effective communication channels with their customers. One of the most popular ways to achieve this is through live chat platforms. These platforms allow businesses to engage with their customers in real-time, providing quick and efficient support.

One such live chat platform is i-genie, and we are currently offering a fantastic discount for new sign-ups. Until May 31st, 2023, i-genie is offering a 30% discount to all new customers who sign up for their services.There’s a 7 days trial.

This is an excellent opportunity for businesses of all sizes to take advantage of the many benefits that i-genie has to offer. With its user-friendly interface and advanced features, i-genie is designed to enhance customer communication and increase customer satisfaction.

One of the key benefits of i-genie is its ability to provide instant customer support. With the platform’s live chat feature, businesses can respond to customer inquiries and concerns in real-time, ensuring that their customers feel valued and heard.

Additionally, i-genie offers a range of customization options, allowing businesses to tailor the platform to their specific needs. From chatbot integrations to branding customization, i-genie can be customized to fit the unique needs of any business.

Another benefit of i-genie is its analytics and reporting capabilities. The platform provides detailed insights into customer interactions and behavior, allowing businesses to identify areas for improvement and make data-driven decisions to improve customer satisfaction.

With the 30% discount offered by i-genie, businesses can take advantage of all these features and more at a reduced cost. This is a great opportunity for businesses that are looking to improve their customer communication and increase customer satisfaction without breaking the bank.

In conclusion, i-genie is a powerful live chat platform that can help businesses enhance their online presence and improve customer communication. With the 30% discount offered until May 31st, 2023, now is the perfect time for businesses to sign up and take advantage of all that i-genie has to offer.

What is a merchant cash advance?

A merchant cash advance could be the right solution for your business, but it comes with risks

A merchant cash advance is an alternative finance method where you sell a portion of your future sales to your provider in exchange for a lump sum upfront.

In this arrangement, sometimes known as a business cash advance, the provider will be taking a percentage of sales made through your card terminal on a regular basis.

Common uses for a merchant cash advance include, but are not limited to:

  • Equipment
  • Stock
  • Working capital
  • Staffing costs

Repayments are typically made over three to 18 months, according to the British Business Bank.

Merchant cash advances have been around since 1998, but they’ve made their mark on the alternative finance industry since. “We are seeing an increasing number of providers of this type of loan facility in the market,” said Todd Davison, MD of Purbeck Personal Guarantee Insurance.

How does a merchant cash advance work?

Applications for merchant cash advances tend to be much quicker than traditional loans, with approval taking hours rather than weeks. Most applications are done online, direct with the provider.

Before you apply, ensure you’re able to show necessary documents. You won’t need a business plan but you’ll need some sort of proof of card transactions, such as bank statements. Providers will also want to see basic details like your business’ name and your average monthly turnover as well as how much funding you want. You must be a sole trader, partnership or limited company based in the UK. To be eligible, you’re likely to have been trading for a minimum period – three months, for example.

The final point on the eligibility front, you’ll be looking to take in a minimum sum (say £10,000 a month) in card sales.

Once you’re approved, you get your cash within 48 hours. Repayments will be quoted along with a ‘factor rate’, which is a fixed equivalent of APR and acts as a multiplier. They usually start at 1.1 but can go beyond 1.5. This will be decided by the lender based on how long you’ve been in business and how your card takings fluctuate month-to-month and year-to-year. So, if you get £20,000 at a factor rate of 1.2, you’ll be repaying £24,000 overall.

Between 10 per cent and 25 per cent of card transactions goes to the lender and that’s automatically deducted daily, weekly or monthly.

Is a merchant cash advance a loan?

It could be said that this is essentially an unsecured loan. However, as financial providers are purchasing a percentage of your future card sales rather than traditional lending, merchant cash advances are much murkier and more difficult to define. As such, they’re usually not classed as loans.

To give you some idea, we’ve compared a merchant cash advance to a traditional business loan.

Merchant cash advance Business loan
Repayments based on card terminal sales Repayment sum agreed upfront
Approval normally within 48 hours Approval can take several weeks
Don’t need good credit score Need an strong credit score
No security needed, but assets can be seized if you default Asset needed as collateral
No interest late fees Interest, admin and late fees charged
No need for business plan – but will need receipts/ credit card processing statements and business bank account statements Business plan required
No benefit to paying back early Early repayment saves on interest and can boost credit score but may incur early repayment charges and you may miss out on tax benefits
Can have a high APR Lower APR
Unregulated market so providers can decide what they want to charge Lenders regulated so held to more conservative interest rates and being more upfront about charges

Who offers merchant cash advances?

As it’s a growing market, we’ve included just a few providers below, along with some need-to-know features of their merchant cash advance packages.

365 Finance

https://www.365businessfinance.co.uk/merchant-cash-advance/

  • 90 per cent approval rate – approval within 24 hours
  • Dedicated relationship manager
  • Fund options of less than £10,000, £10,000 to £50,000 and over £50,000

Nucleus

https://nucleuscommercialfinance.com/faqs/business-cash-advance

  • Borrow up to 125 per cent credit
  • Sums up to £3,000 up to £150,000

Capify

https://www.capify.co.uk/merchant-cash-advance-uk/

  • Payment of £5,000 – £500,000
  • Dedicated account manager
  • Must have at least 12 months of trading records
  • Must earn minimum of £20,000 a month

Merchant Money

https://www.merchantmoney.co.uk/business-cash-advance

  • Minimum turnover of £10,000 through card machine terminals
  • Must have no other cash advance in place – unless it’s for refinancing
  • Get funds between £10,000 and £150,000
  • Get cash within 48 hours
  • Top-ups available after four months
  • Works with all card terminal providers

YouLend

https://youlend.com/products/capital

  • Funding of £500 up to £1,000,000
  • Over 90 per cent approval rate with same day offers
  • Apply in five minutes or less

Is a merchant cash advance right for my business?

Merchant cash advance is a quicker and more flexible arrangement that works with your cash flow, as long as you keep an eye on it. If you have a good month card sales-wise, remember that a higher percentage will be taken and factor that in.

On the plus side, they don’t have any late fees attached to them, nor is there any need to offer up assets, such as property, as collateral. You may have to present a personal guarantee though. “Most [MCAs] come with a requirement for personal guarantees, hence the demand we are seeing for Personal Guarantee Insurance (PGI) linked to these facilities,” said Davison. “PGI protects the business owner’s assets should the business fail.”

Bear in mind that the merchant cash advance industry is unregulated, so they’re not under the same rules as traditional loan providers in terms of how much they can charge. It goes without saying that you’ll need to be on top of rates as well as the terms and conditions. It is also one of the more expensive forms of finance, with equivalent APR rates that can reach 200 per cent. Overall, there’s greater risk with fast finance, so be prepared for greater consequences.

So, is a merchant cash advance right for your business specifically?

Firstly, think about what type of company you have. Managing director Forbes Burton, Rick Smith, has some insights: “How this normally works is that a vendor will pay off the loan quicker if they have a high volume of sales, but [merchant cash advances] are particularly effective for businesses that have seasonal highs and lows such as tourist attractions, holiday destinations and those that cater to a particular time of the year.”

Make sure you’re clear on what’s expected from the agreement. “Businesses generally need to check repayment terms with lenders as this can vary hugely from provider to provider, so being sure of your terms before you even start will be invaluable,” said Smith. “Lenders will look into your history of transactions to base their loan amount on as standard, but they’ll also base it on other information as well so having as thorough records as possible available is really important.”

One other thing to be careful about is that providers may turn you down depending on the card terminal you use. However, as merchant cash advances become more prevalent, this applies in fewer and fewer cases.

Finally, this type of finance could be a suitable option if you’re need of a short-term solution and have been turned down by other providers. Geoff Whiteland, director of British Business Investments, said: “Merchant cash advance can offer a transparent and aligned financing option for smaller businesses, including for some which might otherwise be unwilling or unable to raise finance through traditional methods.’’

“As with any financial decision, it’s important for businesses to carefully consider their options and choose the MCA provider that is best for their needs,” added Rob Straathof, CEO at Liberis. “When looking for an MCA provider, businesses should pay attention to important factors such as fees, repayment terms and the provider’s reputation. By doing so, businesses can ensure that they are getting the best possible deal and can manage their finances effectively in the long term.”

Further reading

What is SEIS tax relief and how to claim – The Government has just raised the amount you can raise through the Seed Enterprise Investment Scheme (SEIS) to £250,000, which offers a golden fundraising opportunity to startup founders

What is venture debt? – What is venture debt? How do you get it and who are the providers in the UK?

10 steps to securing investment for your business – Luke Davis of SME growth financier IW Capital sets out the 10 steps you need to take to secure investment for your fast-growth business

The post What is a merchant cash advance? appeared first on Growth Business.

Sustainable start-ups earn a 15% premium

Sustainable business

Early-stage investors are rewarding start-ups with strong sustainability credentials, according to research commissioned by Amazon.

UK venture capital and private equity investors say greener companies can command a 15 per cent valuation premium, whereas start-ups with a poor sustainability track record could see their valuation drop by up to four per cent.

The study found that over the last 12 months, 81 per cent of investors have requested more details about the sustainability credentials of the start-ups they are investing in, citing personal values and their own organisation’s ESG (environmental, sustainability and governance) commitments as driving factors.

Where concerns lingered over just how green a business is, more than half (56 per cent) dropped the investment opportunity.

Generally, investors cite concerns about the sustainability of a business’s logistics throughout the supply chain and responsible waste management processes.

Last week, Dragons’ Den investor Deborah Meaden urged business founders at the SME XPO in London to reassess their supply chain, saying they should walk away if suppliers don’t follow-through on their environmental promises.

Sustainability is a growing sector, with green business deals seeing some of the strongest activity for venture capital funding in the last quarter of 2022 – along with gaming, health and biotech.

Nicole Lowe, a director at KPMG, said at the time that European cleantech deals would likely accelerate in 2023 as countries work to meet decarbonisation targets.

However, the report from Amazon found the volume of current and upcoming ESG regulation is deterring 70 per cent of investors from investing in start-ups focused on sustainability.

To take the next step in growth, 83 per cent of investors said start-ups need better support to embed environmentally sustainable practices, while the same percentage said that over half of start-ups they see lack the right technology and know-how to operate more sustainably.

John Boumphrey, Amazon’s UK country manager, said: “Today’s research highlights the clear premium given to businesses with strong sustainability credentials and illustrates how environmental impact is increasingly guiding investment decisions, as investors seek out solutions to address today’s climate and waste challenges.”

More on sustainable start-ups  

4 ways to embed sustainability into your start-up

TSP Ventures to back 10 climate tech start-ups in 2023

The post Sustainable start-ups earn a 15% premium appeared first on Growth Business.

Green business tips from Deborah Meaden 

Deborah Meaden

What does it mean to be a “good” business? That was the question posed by entrepreneur and business guru Jeannette Pearce MBE before Deborah Meaden discussed green business at the SME XPO in London.

Profitability? Sustainability? For serial entrepreneur Pearce, it’s about giving as you take. You may become philanthropic if you make it big, but what’s to stop you giving as you grow? Doesn’t doing good make you good?

“Find your good,” she urged the group of start-up founders. Whatever that may be.

When Deborah Meaden stepped onto the stage, it was already clear what her “good” was. It’s what a founder hopes Meaden wants to hear when they add, “Oh, and it’s environmentally friendly” at the end of their Dragon’s Den pitch – confirmed by a hopeful glance from their co-founder.

Deborah Meaden is famously very eco-conscious and, it appears, always has been. She wrote a thesis on climate change at university. As the head of her holiday park business early on in her career, she erected a sign saying the grass would not be cut but instead be left for wildlife. It also saved her a maintenance bill.

“It was all against the tide at the time, customers didn’t care,” she acknowledged.

But now, she said, it’s the consumers driving the change – and that it’s imperative to incorporate “planet-positive” aspects into your business. Covering sustainability, net zero and greenwashing, here are the key takeaways from the business leader’s talk.

‘Trust is the most important thing you have got in your business. That can be lost in an instant and it takes a long time to get that back again.’

Deborah Meaden at the SME XPO in London

#1 – Don’t be tempted to greenwash

Greenwashing is when a business overeggs its green credentials, purely to reap the marketing benefits.

“Greenwashing doesn’t work anymore,” Meaden said. “If you do that, you will never get that trust back.

“Business has been a huge driver to move people towards a greener future. But consumers lose faith because of greenwashing.

“The fact is, all businesses are getting it wrong,” she added. “The reason people trust me and my businesses is because we’re honest. Dock & Bay came onto Dragon’s Den and were using micro fibre towels. They’re not good at all. Now, they use 100 per cent recycled plastic.”

Dock & Bay offers quick-drying towels and swimming shorts made from recycled plastic bottles, enticing the dragon enough to invest £75,000 for a 10 per cent stake in 2017.

“Trust is the most important thing you have got in your business,” she said. “That can be lost in an instant and it takes a long time to get that back again.

“My advice is: decide what you offer and deliver it in an honest way.”

#2 – Focus on biodiversity to net zero 

The challenges posed by climate change are well established, but the effect of biodiversity loss on business is often overlooked, despite half of global GDP being moderately or highly dependent on nature.

Changes in biodiversity affects supply chains, and new legislation is on the horizon that means organisations will have to be more transparent about environmental impact. This will mean companies will have to assess and disclose their dependencies and impacts on the environment.

“Anyone focusing on net zero is missing the trick,” Meaden said. “If you’re behind the pace when the biodiversity-to-net zero tsunami hits, you’re in trouble. But if you get it right, you have got the leading edge because not a lot of people are.”

Biodiversity protection and net-zero goals do go hand-in-hand. A 2021 study from Natural England showed that a hectare of woodland absorbs as much carbon dioxide each year as 13 flights between London and Rome.

The report found peatlands and natural woodlands are habitats which have the greatest capacity to store carbon, while saltmarsh and sea grass meadows have a “significant role to play” in helping the UK reach net zero by 2050.

Smaller actions businesses can take include investing in natural capital projects, reviewing purchasing habits and habitat restoration on site.

“The planetary impact is the top priority going on in the world right now, but if you get this right, you will win against your competitors.”

#3 – reassess your supply chain 

“I also say look at your supply chain [to be planet-positive]. To do that, you need to look at your contracts,” Meaden said.

“One tool is The Chancery Lane Project, which comes up with clauses to include in your supply chain contracts.

“The biggest impact you can make is with supply chain because you’re also making a statement to them.”

There are various supply chain tools and certifications available to businesses. Examples being Scope 3 from the Carbon Trust, which partners with institutions to pave their way to net zero, and the B Corp movement – a certification which demonstrates a business is meeting high standards of social and environmental performance.

“But it’s not good enough to just say you’re B Corp,” Meaden added. “Robust procurement processes are needed. Look for tools. There are whole organisations out there.

“Reach a fair agreement and be prepared to walk with your feet if they don’t [fulfil environmental promises].

“It takes too long for governments to set goals and targets,” she concluded. “You need to tell consumers what your sustainability means – there isn’t one definition for sustainability. Otherwise, we’re entering a world where we will just miss targets.”

More on sustainability 

4 ways to embed sustainability into your start-up

How microbusinesses take the first steps toward sustainability

The post Green business tips from Deborah Meaden  appeared first on Growth Business.