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BERO, the fast-growing premium non-alcoholic beer brand, has adopted Oracle NetSuite to streamline operations, improve financial visibility, and scale its business internationally.
The AI-powered cloud ERP platform is helping the company increase efficiency, automate key processes, and build a strong foundation for global growth.
Founded in 2024 by actor Tom Holland and beverage industry veteran John Herman, BERO has rapidly expanded across the US and UK, selling four unique beers both direct-to-consumer online and through major retailers including Target, Amazon, Sprouts, and Total Wine.
Before launching publicly, BERO implemented NetSuite’s cloud enterprise resource planning (ERP) system with the support of NetSuite Solution Provider Luxent. The company said the platform has enabled it to meet rising demand and simplify operations across its growing distribution network.
“From day one, we knew we needed a flexible system that could grow with our business and immediately enable efficiency,” said John Herman, co-founder and CEO of BERO (pictured at SuiteWorld). “With NetSuite, we maintain real-time insight across financial and operational layers while automating admin tasks so our team can focus on strategic growth.”
Senior Vice President of Operations Neha Soi led the implementation, ensuring that BERO’s back-end systems were built for scalability from the outset.
NetSuite has helped BERO automate and integrate financial, order fulfilment, and supply chain processes, expediting workflows and improving data accuracy.
By linking sales, transportation management and order fulfilment, BERO can now process orders in under 15 minutes, while automated financial reporting ensures real-time insights. The platform’s global management tool, NetSuite OneWorld, allows BERO to manage multi-currency transactions and integrate new subsidiaries seamlessly as it expands internationally.
The result is that BERO has reduced its monthly financial close from up to 15 days to just 3–5 days, significantly improving operational agility.
Evan Goldberg, founder and executive vice president at Oracle NetSuite, said BERO’s use of NetSuite demonstrates how strong technology foundations can accelerate success in fast-evolving consumer markets.
“From the outset, BERO recognised the importance of a strong technology foundation to scale successfully and respond swiftly to market demands,” Goldberg said. “Our unified suite makes it easy to take advantage of the latest cloud and AI innovations to keep up with its evolving needs.”
The partnership comes amid continued expansion in the non-alcoholic drinks market, as consumers increasingly prioritise balance, wellness and premium flavour experiences.
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BERO brews international growth with Oracle NetSuite’s AI-powered business suite

Piers Morgan’s production company has reported turnover of £17.1 million in 2024, as the broadcaster concluded his lucrative three-year deal with Rupert Murdoch’s News UK and began taking Piers Morgan Uncensored global.
Newly filed accounts for Wake Up Productions, incorporated in July 2021, show cumulative revenues of £50.3 million over the three-year period — matching reports of Morgan’s £50 million contract with Murdoch’s UK media group, which included TV, print and book projects.
Wake Up Productions recorded turnover of £17.5 million in 2022, £15.7 million in 2023, and £17.1 million in 2024, with profit before tax of £7 million, slightly down from £7.2 million the previous year. The company paid £5 million in dividends in 2024.
Morgan owns 94 per cent of the business, alongside company secretary Martin Cruddace (5 per cent) and Dolly Strategic Holdings Ltd (1 per cent).
The company’s revenue is divided between co-production services (£9.7m), licensing and distribution (£5.1m), and branding agreements and other income (£804,880).
The accounts describe Wake Up Productions as focusing on “publishing, television production and broadcasting, generating income primarily through digital channels such as YouTube, Facebook and sponsorships.”
Its flagship show, Piers Morgan Uncensored, launched on TalkTV in April 2022 before transitioning to a digital-only format on YouTube in February 2024 — months before TalkTV’s linear broadcast closure.
Since going fully digital, the show has more than 4.2 million YouTube subscribers, up from two million in late 2023, with clips regularly drawing millions of views globally.
Global ambitions after News UK partnership
Following the end of his News UK contract, Morgan has bought the rights to Piers Morgan Uncensored and is working with US-based Red Seat Ventures to expand the brand internationally.
The partnership will focus on growing sponsorship, advertising and digital revenues, while News UK retains commercial rights through an advertising partnership running until 2029.
Morgan’s previous agreement with News UK also included columns in The Sun and The New York Post, a documentary series, and a book deal. His new book, Woke Is Dead, will be published this month by HarperCollins, part of Murdoch’s News Corp.
Profitable model built on YouTube and sponsorship
Wake Up Productions reported £10.6 million cash reserves at the end of 2024, up from £10.2 million the previous year, with total staff costs of £7.2 million covering Morgan’s remuneration and that of one other employee.
The company’s business model centres on four pillars:
• Content monetisation via YouTube and digital platforms
• Brand partnerships and sponsorships
• Audience engagement through topical and personality-led programming
• Operational efficiency via outsourced finance and audit services
Wake Up said it plans to expand onto additional digital platforms, form strategic partnerships with media agencies, and invest in production quality and analytics to sustain growth.
Morgan’s pivot from traditional broadcasting to digital-first content mirrors a wider trend among media personalities building direct audiences online.
With Piers Morgan Uncensored continuing to perform strongly on YouTube and Facebook, the presenter appears to be positioning his brand as an independent global media business — combining journalistic personality with commercial agility in a fast-evolving content landscape.
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Piers Morgan’s production company hits £17.1m turnover as TalkTV deal ends

Aston Martin Lagonda has warned that it will remain loss-making through 2025 after another year of weaker-than-expected sales and further delays to its flagship Valhalla hypercar, sending shares in the British luxury carmaker tumbling.
In an unscheduled trading update, the company said it now expects annual sales to fall by nearly 10 per cent and losses to exceed previous forecasts, abandoning earlier commitments to become cashflow positive this year.
Shares fell more than 8 per cent to 74.65p on Monday, wiping out recent gains built on hopes of a sustained turnaround under chief executive Adrian Hallmark, who joined the Warwickshire-based manufacturer last year from Bentley.
Aston Martin cited “heightened challenges in the global macroeconomic environment,” including the impact of US tariffs, shifting Chinese luxury taxes, and supply chain strains, as key factors behind the shortfall.
“As a result of the heightened challenges in the global macroeconomic environment, including the ongoing impact of tariffs, the company now expects total wholesale volumes in full-year 2025 to decline by a mid-to-high single-digit percentage compared with 2024,” the group said.
Deliveries to dealers between July and September totalled 1,430 vehicles, around 13 per cent below the same period last year, missing earlier guidance that sales would hold steady.
Weaker demand in North America and Asia-Pacific, particularly China, was compounded by a reduction in high-margin “special” editions, which typically boost profitability.
The company confirmed that deliveries of its £850,000 Valhalla hypercar — its most high-profile launch in years — have again been delayed, with just 150 units now expected to reach customers by the end of 2025, fewer than previously pledged.
The setback is a blow to Aston Martin’s strategy of using ultra-luxury models to drive margins and restore credibility among investors following years of financial turbulence.
The group now expects to post operating losses before interest and tax of around £110 million, in line with the most pessimistic analyst forecasts. Its projection for positive free cashflow in the second half of 2025 has also been scrapped.
Aston Martin said it continues to face headwinds from “uncertainties over the economic impact from US tariffs and the implementation of export quotas” affecting UK manufacturers, as well as “changes to China’s ultra-luxury car taxes.”
The company also acknowledged potential supply chain disruptions following the recent cyberattack at Jaguar Land Rover (JLR), which shares several suppliers with Aston Martin.
Several of those suppliers are reportedly under financial pressure after JLR’s temporary shutdowns, raising concerns over the stability of the UK’s premium automotive supply base.
In response, Aston Martin has initiated an “immediate review of spending” and a broader reassessment of its product cycle and future development plans, hinting that upcoming electric and hybrid projects could be delayed.
“The global macroeconomic environment facing the industry remains challenging,” the company said. “We are reviewing our future product cycle plan in response to market and regulatory dynamics.”
The update underscores the difficulties facing Hallmark’s turnaround efforts as Aston Martin grapples with persistent losses, high leverage, and uneven demand across its core markets.
The profit warning marks a sharp reversal from earlier optimism that Aston Martin was on track for recovery. The company’s shares have now fallen more than 80 per cent from their 2021 highs, and analysts warn that any further delays to key models or production disruption could threaten the timeline for stabilising the business.
With new electrification rules looming, trade tensions rising, and luxury demand softening in China, Aston Martin’s latest warning suggests its road back to profitability remains a long one.
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Aston Martin issues profit warning as weak demand and Valhalla delays hit turnaround hopes

Rachel Reeves is poised to unveil a package of planning reforms and tax increases in her first full Budget on 26 November, as the Chancellor faces the daunting task of closing a £30 billion shortfall in the public finances.
The Treasury is said to be exploring a range of measures to stimulate growth while raising revenue, including restoring the bank surcharge to 8 per cent—a move expected to generate around £2 billion annually. The levy, imposed on bank profits on top of corporation tax, was cut to 3 per cent by the previous Conservative government in 2023 to protect the City’s competitiveness.
The Office for Budget Responsibility (OBR) is expected to assess the proposed planning shake-up as a potential long-term boost to growth, potentially adding £3 billion to the economy. That would marginally ease pressure on Reeves to deliver further tax increases, though officials concede additional revenue-raising measures are inevitable given the scale of the deficit.
At the heart of the Chancellor’s growth strategy are plans to overhaul what she has called Britain’s “outdated” planning regime. Reeves and Housing Secretary Steve Reed are pushing for changes to the Planning and Infrastructure Bill that would simplify approval for low-impact developments and restrict the use of judicial reviews that can delay major projects.
According to reports in The Guardian, the proposals could prevent judges from overturning approvals while legal challenges are still being heard and limit repeated reviews of the same project. However, such amendments risk complicating the Bill’s passage through the House of Lords, where peers may push back on curbing environmental safeguards.
A government spokesperson said the reforms were vital to “build the 1.5 million homes hardworking people need” and accelerate major schemes such as the Lower Thames Crossing.
Treasury eyes VAT expansion and bank levy hike
The Treasury is also examining ways to widen the VAT base, though no decision has been taken on raising the headline rate. Proposals have reportedly included extending VAT to currently exempt sectors such as private transport and some services. Health Secretary Wes Streeting has ruled out applying VAT to private healthcare, but officials have not dismissed other expansions.
Pressure has been mounting from trade unions to target the banking sector. The Trades Union Congress (TUC) has urged Reeves to reverse the Tory-era cut to the bank surcharge, estimating the change could raise £8 billion over four years.
However, the industry has warned against further taxation. UK Finance chief executive David Postings cautioned that additional levies could undermine growth, saying “efforts to boost the UK economy… would not be consistent with further tax rises on the sector.”
The opposition has seized on reports of fresh tax measures. Shadow Chancellor Sir Mel Stride told the Conservative conference that “more tax rises await” under Labour, accusing Reeves of having “blown a vast hole in the public finances”.
He added: “Under Labour, nothing is safe from the taxman—not your job, not your home, not your business, not even that which you wish to pass on to your children.”
Reeves, speaking at Labour’s conference in Liverpool last week, acknowledged that “tough choices” lay ahead but insisted she would keep taxes “as low as possible” amid global economic headwinds.
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Reeves to relax planning laws and target banks with £2bn tax rise in bid to stabilise public finances

Electric vehicle (EV) sales in the UK hit a record high in September, boosted by new government subsidies that helped lure more buyers back into the market during the industry’s most crucial month of the year.
According to preliminary data from the Society of Motor Manufacturers and Traders (SMMT), sales of battery-powered cars rose by nearly a third compared with a year earlier, reaching 72,800 units.
September’s strong performance follows the government’s reintroduction of an electric car grant in July, after pressure from manufacturers struggling to meet zero emission vehicle (ZEV) mandate targets.
Plug-in hybrids and electrified vehicles lead the charge
The renewed incentive also fuelled a sharp increase in plug-in hybrid sales, which surged 56% to 38,300, as carmakers pivoted toward models combining electric and petrol power to boost profitability amid fierce global competition — particularly from new Chinese entrants.
Overall, pure electric and hybrid vehicles accounted for more than half of all UK car sales in September, helping total registrations climb 14% year-on-year to 312,900 — the strongest September since 2020.
“Our discounts have sparked a surge in electric car sales, making them cheaper and within reach of more households than ever before,” said Transport Secretary Heidi Alexander.
The revived electric car grant, offering up to £3,750 per vehicle, applies to roughly one-quarter of battery models on sale in the UK. Eligible vehicles include those from Citroën, Renault, Nissan and Vauxhall, capped at £37,000 and subject to emissions-related production criteria that exclude many Chinese-made brands.
Analysts say the subsidy has proved particularly effective for mainstream models, helping to offset higher borrowing costs and the squeeze on household budgets.
However, David Farrar, policy manager at New AutoMotive, warned that the £1.5 billion scheme — designed to support the first 400,000 buyers — could end sooner than planned.
“Early evidence suggests the grant might close earlier than intended, given the pace of take-up,” he said.
Mike Hawes, chief executive of the SMMT, said September’s figures showed that “electrified vehicles are powering market growth after a sluggish summer”, but cautioned that demand still lags behind government targets.
Under the ZEV mandate, carmakers must ensure 28% of their new car sales are fully electric in 2025, though “flexibility” clauses mean the effective target is closer to 22%, according to New AutoMotive’s analysis.
Those flexibilities, expanded in April, allow manufacturers to earn credits for cutting emissions in petrol and diesel models — a move the Climate Change Committee has warned could undermine the UK’s net zero goals.
With battery EVs currently representing 22.1% of total sales for 2025 to date, automakers are accelerating end-of-year promotions to hit compliance thresholds and avoid fines.
While September’s spike has eased pressure, industry leaders say stable policy support will be essential to maintain momentum as cost-of-living pressures and patchy charging infrastructure continue to deter potential buyers.
“Massive industry investment is paying off, despite demand still trailing ambition,” Hawes said.
The reintroduction of subsidies has clearly reignited consumer interest in electric vehicles, yet the market’s underlying affordability and infrastructure issues remain unresolved.
Analysts warn that once the grants are exhausted, sales could slow again unless the government provides a clear long-term strategy on incentives, charging networks and fleet decarbonisation.
For now, September’s surge offers a welcome reprieve — signalling that, with the right support, Britain’s shift to electric motoring may be back on track.
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UK electric car sales surge to record high as government subsidies spark demand

Morrisons is introducing a new tracking system to monitor how quickly its shop floor staff stack shelves, as the supermarket embarks on a major operational overhaul to improve efficiency and win back shoppers.
The new performance monitoring app, which is being rolled out across hundreds of stores, allows managers to see real-time data on staff productivity — including how fast employees unload and restock items.
The tool highlights workers performing below the pace of their peers, a system that some employees have dubbed “stopwatching”. Managers will be able to target underperforming staff for coaching, retraining or further supervision.
Morrisons says tracking aims to ‘support and coach’ colleagues
The supermarket, owned by US private equity group Clayton, Dubilier & Rice (CD&R), said the initiative was designed to “identify opportunities to coach colleagues and understand where additional support or training may be required.”
A spokesperson said: “This will allow us to be fair and consistent in recognising colleagues. The new system will help teams understand their own performance.”
Morrisons confirmed it has long collected productivity data to ensure staffing levels are appropriate, but previously this information was shared only periodically with managers. The new app gives immediate visibility, enabling store leaders to respond faster to inefficiencies.
Morrisons chief executive Rami Baitiéh
The changes are part of a broader push by chief executive Rami Baitiéh, who took over in 2023, to raise in-store standards and customer service after years of underperformance against rivals.
Earlier this year, Morrisons told “idling” staff they would lose access to stockrooms, limiting backroom entry to approved workers as part of a customer-facing initiative aimed at keeping more staff on the shop floor.
The company said the move ensures “the right colleagues are in the right place to deliver the best service to customers at all times.”
Morrisons’ efforts come after a difficult financial year. Sales fell by more than £1 billion to £17 billion, its lowest level since CD&R’s 2021 takeover. The decline has raised fears that the retailer could soon fall behind Lidl in market share, having already been overtaken by Aldi in 2022.
According to Kantar data, Lidl now holds 8.2% of the UK grocery market, compared with 8.4% for Morrisons, a gap analysts expect to close before the end of the year.
Adding to the pressure, the company suffered a reputational setback in August, when dozens of stores failed food hygiene inspections, with some scoring as low as zero. Morrisons said it was taking “immediate action to address and resolve all the issues raised.”
Morrisons continues to trail major rivals including Tesco, Sainsbury’s, Aldi, M&S, and Ocado, according to the latest UK Customer Satisfaction Index.
Analysts say the new monitoring technology is part of Baitiéh’s strategy to drive accountability and improve in-store execution, though it risks stirring employee unease over surveillance and workload expectations.
One retail analyst noted: “This is a classic private-equity-style efficiency drive — Morrisons is trying to squeeze more performance from existing resources as it fights to stay in the top four.”
The coming months will be critical for Morrisons as it seeks to regain momentum in a highly competitive grocery market dominated by price wars, supply chain inflation and discount disruption.
With customer trust fragile and margins tight, the supermarket’s shift toward data-led management and stricter performance tracking could determine whether Baitiéh’s turnaround plan succeeds — or alienates the very workforce he depends on to deliver it.
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Morrisons to track shop floor staff with new app in drive to boost performance

Business activity across the UK slowed sharply in September as mounting anxiety over the government’s delayed autumn budget led companies and households to postpone investment and spending decisions.
The S&P Global composite purchasing managers’ index (PMI) — a closely watched measure of private-sector health — fell to 50.1 from 53.5 in August, marking its weakest reading since early spring.
While still marginally above the 50-point threshold separating growth from contraction, the latest data underline how political and fiscal uncertainty has dampened confidence across the economy.
The services sector PMI, which dominates UK output, dropped from 54.2 in August to 50.8 in September — a sharp loss of momentum from its 16-month high. The manufacturing index slipped further into contraction, at 46.2, down from 47.0 the previous month.
“September’s acceleration in output growth now looks like a flash in the pan,” said Tim Moore, economics director at S&P Global. “Many survey respondents suggested that corporate clients had deferred spending decisions until after the autumn budget, while households were also hesitant about major purchases.”
Chancellor Rachel Reeves is due to deliver her second annual budget on 26 November, amid growing expectations that she will announce tens of billions in tax increases to rebuild fiscal headroom.
Economists said speculation over the scale and scope of the tax measures had already chilled confidence.
“The economy is doing little more than muddling through in the second half of the year,” said Thomas Pugh, economist at RSM UK. “The risk is that intense speculation about potential tax rises weighs heavily on consumer confidence and business sentiment, leading to another bout of stagnation.”
Rob Wood, chief UK economist at Pantheon Macroeconomics, said: “The PMI’s sharp drop in September shows the chilling impact on business sentiment that speculation about tax hikes in the November budget can have.”
Weak pipeline of new work points to soft finish to the year
Matt Swannell, chief economic adviser at the EY Item Club, said the survey data showed “activity growth ground to a halt in September” and warned that “the pipeline of incoming work looks soft, with weak demand and continued uncertainty seeing some spending decisions being postponed.”
However, Swannell cautioned that PMI surveys often “reflect sentiment rather than real output changes”, meaning the downturn may look worse on paper than in reality.
Martin Beck, chief economist at WPI Economics, agreed that media coverage of “surging government borrowing costs, looming tax rises and even talk of an IMF bailout” had likely fuelled pessimism. “The surveys have a track record of painting an unduly gloomy picture when uncertainty is high,” he said.
Easing inflation could open door for rate cuts
Despite the slowdown, analysts said there was one silver lining: inflation in the services sector fell to its lowest level since June, easing pressure on the Bank of England to maintain high interest rates.
Wood said the softer price data could “encourage some members of the Monetary Policy Committee to consider lowering borrowing costs sooner than previously expected.”
Economists warn that unless the budget provides clear signals on fiscal stability and business investment incentives, the UK risks slipping back into stagnation in the final quarter of the year.
With firms and consumers sitting on their hands, and sentiment bruised by policy uncertainty, the next two months could prove pivotal for the new government’s credibility on growth.
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Budget jitters slow UK business growth as firms delay spending

Jamie Oliver and his wife, Jools, have paid themselves £2.5 million in dividends for the second consecutive year, even as pre-tax profits at their core business fell by more than 30%.
Accounts for Jamie Oliver Holdings (JOH) show pre-tax profits dropped from £3.4 million to £2.4 million in 2024, despite a 6% rise in sales to £28.6 million. The results reflect a mixed year for the celebrity chef’s media and restaurant group, which saw strong growth in hospitality offset by lower income from media and brand deals.
JOH encompasses Oliver’s television and publishing ventures, endorsements, cookery school, and restaurant operations, as well as licensing and franchise income from international Jamie’s Italian and Jamie’s Deli outlets. The company also manages his long-running partnership with Tesco, which ended last year, and royalties from branded products.
Restaurant income rebounded sharply, rising to £3.6 million from just £336,000 the year before, following the launch of Oliver’s first directly operated restaurant since the collapse of his UK Jamie’s Italian chain in 2019. Franchise income from overseas restaurants also increased modestly to £3.8 million. However, royalties, endorsements and TV production revenues fell 10% to £19.8 million, reflecting the end of major deals in 2023.
The group, which achieved B Corp certification in 2019, was led by chief executive Kevin Styles until December 2024. No successor has been appointed, and the business is now overseen by its operating board.
A spokesperson said the group plans to open 12 new restaurants internationally this year, including its first sites in Oman and Greece. It has also tripled the capacity of its cookery school through a new partnership with John Lewis, opening its first in-store site on Oxford Street earlier this year.
Sales at the cookery school remained stable at around £1 million before the expansion. Oliver’s Ministry of Food foundation, meanwhile, continues to teach cookery skills in more than 1,150 UK secondary schools.
The company said trading had improved in the second half of the year despite “challenging” conditions for hospitality. The family’s dividend reflects their broader portfolio of licensing and intellectual property ventures, for which separate financial details are not disclosed.
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Jamie Oliver and wife take £2.5m dividend despite profits slump at chef’s restaurant and media empire

What began as isolated disputes over niche items is now reshaping how cakes, baked goods and sweet snacks are treated for tax purposes. The result is that products previously considered zero-rated are increasingly being reclassified as standard-rated confectionery, subject to 20% VAT.
The change centres on a single phrase in VAT legislation, which defines confectionery as: “Chocolates, sweets and biscuits; drained, glace or crystallised fruits; and any item of sweetened prepared food which is normally eaten with the fingers.”
HMRC and the courts are treating this final clause as decisive. If a product is sweetened and typically finger-eaten, it is now likely to be deemed confectionery.
That logic has already been applied to cases ranging from mega marshmallows to M&S’s viral Strawberry and Crème ‘sandwich’, raising industry-wide questions about how far the category could extend.
HMRC has gone beyond case-by-case challenges and is now issuing ‘One to Many’ letters to producers, wholesalers and retailers. These urge businesses to file error correction notices for potential underpayments dating back four years.
The language of the letters suggests HMRC assumes errors have already been made. Voluntary disclosure may soften penalties, but businesses risk significant retrospective liabilities if they fail to act.
What food businesses should do now
Experts advise companies to take a proactive stance:
• Track case law timelines – understanding when products were ruled taxable is key to assessing backdated exposure.
• Review past HMRC correspondence – previous clearance or reliance on HMRC behaviour may provide a defence.
• Audit product ranges broadly – don’t just review the items HMRC highlights; a full audit may reduce risk.
• Explore legal challenges – not all HMRC interpretations are unassailable, and viable counterarguments remain.
For many businesses, the issue is not just future liability but historic exposure. Margins across food production and retail are already squeezed by inflation, wages and regulation. Unexpected backdated VAT bills could be devastating for smaller producers and costly even for established players.
The expansion of the confectionery definition signals a fundamental shift in HMRC’s approach. The courts’ willingness to support that shift suggests that zero-rating sweet products will become increasingly rare.
The takeaway is clear: the days of relying on historic VAT treatments are over. Businesses that move quickly to review and adapt their VAT positions will be best placed to limit financial and reputational damage.
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HMRC has stepped up its campaign to expand the scope of ‘confectionery’ under VAT law – and the courts are backing them